Full program description
This program contains all eight Kelley School of Business Essentials courses in one enrollment.
To sign up for one series only (Marketing, Accounting, Finance, or Managing People & Organizations) or for individual courses, click on the links below.
This series consists of Kelley Marketing - Level 1 (0.20 CEUs) and Kelley Marketing - Level 2 (0.16 CEUs).
This Executive Education course, Marketing Level 100, covers all the fundamental topics of marketing in order to achieve company goals.
After completing the modules, you will be able to understand the basics of marketing, plan marketing strategies, identify subgroups (segments) of the market, and promote products and services using the marketing mix.
Module Topics: Marketing Basics, Marketing Planning, Market Segmentation and Positioning, The Marketing Mix
This Executive Education course, Marketing Level 200, covers all the fundamental topics of marketing in order to achieve company goals.
After completing the modules, you will be able to understand the basics of marketing, plan marketing strategies, identify subgroups (segments) of the market, and promote products and services using the marketing mix.
Module Topics: Marketing Basics, Marketing Planning, Market Segmentation and Positioning, The Marketing Mix
This series consists of Kelley Accounting - Level 1 (0.25 CEUs) and Kelley Accounting - Level 2 (0.27 CEUs).
Accounting - Level 1
This Executive Education course is Accounting Level 100, covering the foundational topics of accounting.
After completing the modules, you will be able to understand the role accounting information plays in economic decisions, build financial statements, describe the underlying structure of accounting information and processes, and identify how financial statements are used by outside parties to compare companies.
Module Topics: Information Role of Accounting, Financial Statement Format, Internal Workings of Accounting, Structure and Use of Financial Statements
This Executive Education course is Accounting Level 200, covering more advanced topics of accounting.
After completing the modules, you will be able to tie a decision-making framework to the information provided by managerial accounting information systems, analyze deviations from budgeted amounts using the concepts of flexible budgets and variance analysis, and improve decisions by allocating costs to productive activities.
Module Topics: Accounting Information for Organizational Decision-Making, Short-Term Planning and Control: Maximizing Contribution, Operating Budgets: Budget Planning and Control, Cost Allocation
This series consists of Kelley Finance - Level 1 (0.36 CEUs) and Kelley Finance - Level 2 (0.69 CEUs).
This Executive Education course is Finance Level 100, covering the foundational topics of finance, including time, risk, value maximization, cash flow, and more.
After completing the modules, you will be able to understand the key notion of arbitragem compare tradeoffs of cash flow and risk, identify the paradoxical aspects of profitability and survival, and ensure your financing strategy is supportive of your growth strategy.
Module Topics: The Bedrock Foundations of Finance, Moving Money Through Time, The Importance of Cash Flow, Assessing Financial Health
This Executive Education course is Finance Level 200, covering more advanced topics of finance, including bonds, value and valuation methods, WACC, and much more.
After completing the modules, you will be able to understand investors' expectations based on the term structure of interest rates, use the discounted cash flow model to price stocks, put together a financial model to make a business case for risky decisions, apply a risk-return model for investments, use WACC to understand the appropriate level of debt financing for different firms, and identify best practices and limitations of valuation methods.
Module Topics: Debt Securities and Interest Rates, Creating Value, Making a Business Case, All About Risk and Return, Cost of Capital, Valuing Firms
Kelley Managing People and Organizations Series
This series consists of Kelley Managing People and Organizations - Level 1 (0.17 CEUs) and Kelley Managing People and Organizations - Level 2 (0.16 CEUs).
Kelley Managing People and Organizations - Level 1
This Executive Education course is Managing People & Organizations Level 100, covering all the fundamental topics of management & leadership in order to achieve company goals.
After completing the modules, you will be able to distinguish between management and leadership, analyze the impact of different leadership styles, facilitate successful team behavior and decision-making. recognize the characteristics that influence employee engagement, motivation, and productivity, and understand and overcome resistance to organizational change.
Module Topics: Personal Management Skills, Interpersonal Skills, Strategic Organizational Skills
Kelley Managing People and Organizations - Level 2
This Executive Education course is Managing People and Organizations Level 200, covering the more advanced topics of management and leadership in order to achieve company goals.
After completing the modules, you will be able to manage interpersonal conflict and build effective coalitions, apply active listening skills and increase the effectiveness of your interpersonal communication, create a team charter to effectively measure and guide team performance, and apply goal-setting and job design strategies to improve employee motivation.
Module Topics: Personal Effectiveness, Team Effectiveness, Communication Effectiveness, Leadership Effectiveness
Length: 3 hours per course