Program

Kelley Marketing Series

Self-paced

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Full program description

This series consists of Kelley Marketing - Level 1 (0.20 CEUs) and Kelley Marketing - Level 2 (0.16 CEUs).

This pair of Executive Education courses contain Marketing Level 100 and 200, covering all the fundamental topics of marketing in order to achieve company goals.

After completing the modules, you will be able to understand the basics of marketing, plan marketing strategies, identify subgroups (segments) of the market, and promote products and services using the marketing mix.

Module Topics:  Marketing Basics, Marketing Planning, Market Segmentation and Positioning, The Marketing Mix

Length: 3 hours per course