Kelley Marketing - Level 1 is a Course
Full course description
Course Introduction
This Executive Education course is Marketing Level 100, covering all the fundamental topics of marketing in order to achieve company goals.
For inquiries or suggestions, please contact ksbee@indiana.edu.
Learning Outcomes
After completing the modules, you will be able to:
- Understand the basics of marketing
- Plan marketing strategies
- Identify subgroups (segments) of the market
- Promote products and services using the marketing mix
Module Topics
- Marketing Basics
- Marketing Planning
- Market Segmentation and Positioning
- The Marketing Mix
Meet the Creators
Kelley School of Business Executive Education is a full-service management/leadership education provider offering:
- Custom and open enrollment online and residential certificate programs
- Online, blended, and residential custom designed programs for individual firms and associations
- Leadership, communication, and team coaching
- Custom and open enrollment digital badge programs
Length: ~3 hours
Department:
Kelley School of Business Executive Education
CEUs Earned: 0.20 CEUs
Audience: Public