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Marketing Academy: Insights 101 Marketing Academy: Insights 101 is a Course

Marketing Academy: Insights 101



Full course description

Course Introduction

Insights are a foundational element of the IU Marketing Maturity Model. Fundamentally understanding our audiences, the markets that we serve, and how our marketing efforts perform empowers us to create a timely, relevant, and seamless personalized journey for our constituents.

Insights 101 will provide you with high-level information in order to develop a shared knowledge of what "insight" really means for you. This course will change the way you think about insight and search for insight in marketing.

Learning Outcomes

After completing the modules, you will be able to:

  • Gain a shared knowledge of what 'insight' really means and how it can help you
  • Examine case studies of successful insights
  • Apply resources to your own specific needs and marketing initiatives

Topics Include

  • Defining Insight
  • Audience Insights
  • Market &  Competitive Insights
  • Marketing Performance Insights
  • Tools to Mine

Meet the Creators

This course was developed by IU Studios' Marketing Academy. The mission of this program is not only to further our own professional skills, but to also be able to better engage our constituents and deliver to them a relevant and personalized journey that results in lifetime loyalty to Indiana University.

Questions? Please contact Deanna Frazier, Chief of Staff and Special Projects Leader.


Length: ~1 hour


IU Studios


Credit: None


Audience: Marketing & communications professionals at IU

Sign up for this course today!