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Ignite Your Effectiveness by Improving Your Sales Skills is a Course

Ignite Your Effectiveness by Improving Your Sales Skills

Jul 1 - Jun 30, 2022

$249 Enroll

Full course description

Course Introduction

Every day in every situation, we must sell.  We sell ourselves, we sell our company, we sell a service that our company offers, and we sell employees on how to be more motivated and effective.  This course takes you from the “pre-sell” perspective through to “closing a deal.”  Learn effective sales competencies; learn what differentiates an individual who has not yet succeeded in selling well to a sales superstar. Gain an in-depth look at the dynamics and key components of a successful sales presentation - from the words you choose, to the medium your message is delivered, to your personal aura and actual physical presentation.  In addition, this course will help you gain insight into critical measurements of sales success - from lead generation to qualifying potential audiences to writing RFPs.

Learning Outcomes

After completing the modules, you will be able to:

  • Improve relationships with customers
  • Learn how to go the extra mile
  • Amplify customer relationships
  • Maximize the effectiveness of time spent with customers
  • Boost business results

Module Topics Include

  • Problems, Needs and Wants
  • Five Levers
  • Likeability
  • Connectivity
  • Customer Confidence
  • Emotional Experience

Meet the Instructor

Dave Sanders has been enjoying the insurance industry and not for profit sector since 1980. He is an award winning insurance agent, sales manager and executive. He provides first hand skill development to sales people, insurance agencies, sales managers, corporations and organizations desiring process improvement, sales maximization and elimination of redundancies. Using his extensive field background, he has impacted multiple companies, agencies and organizations with his expertise in business operations, guerrilla marketing, training, curriculum development, licensing, compliance, Agribusiness, compensation, awards and recognition, sales and service.

Professional Development and Continuing Education provides next-level training designed to meet the needs of Indiana’s professionals, workforce, and employers. Programming includes professional development classes open to the public that build knowledge of new or developing fields, increase existing skills and knowledge, and allow professional students to explore new skills and career opportunities. We also produce customized contract training designed for business, industry, government, and nonprofit leaders. Many of the classes and programs lead to certificates and continuing education credits (CEUs) for professionals.


Length: 6 weeks


Office of Community Engagement


Credit: Certificate


Audience: Everyone