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Running a Business: Understanding the Numbers Is Step #1 is a Course

Running a Business: Understanding the Numbers Is Step #1

Ended May 15, 2022

Full course description

Course Introduction

There are multiple aspects of creating a thriving enterprise.  Whether one is a business owner, an entrepreneur or an employee of a large corporation, having the ability to grow the organization is fundamental to each stake holder regardless of their position. One must have the ability to analyze the inner workings of that enterprise.  It is important to justify one’s observations based on facts and data, not guesses or bias.  Each person’s day to day work and role in that business is critical for success and growth.  In this course we will look at each person’s ability to move the business forward.

Learning Outcomes

After completing the modules, you will be able to:

  • Learn how to build and improve personal advertising and marketing skills.
  • Identify the strengths and challenges for various types of campaigns.
  • Develop an understanding for a competitors’ approach to advertising and marketing.
  • Create potential strategies for advertising and marketing.

Module Topics Include

  • Identify key measurement in your business
  • Understand the culture of your business
  • Communicate key components of success
  • Develop a basic business plan

Meet the Instructor

Dave Sanders has been enjoying the insurance industry and not for profit sector since 1980. He is an award winning insurance agent, sales manager and executive. He provides first hand skill development to sales people, insurance agencies, sales managers, corporations and organizations desiring process improvement, sales maximization and elimination of redundancies. Using his extensive field background, he has impacted multiple companies, agencies and organizations with his expertise in business operations, guerrilla marketing, training, curriculum development, licensing, compliance, Agribusiness, compensation, awards and recognition, sales and service.

Professional Development and Continuing Education provides next-level training designed to meet the needs of Indiana’s professionals, workforce, and employers. Programming includes professional development classes open to the public that build knowledge of new or developing fields, increase existing skills and knowledge, and allow professional students to explore new skills and career opportunities. We also produce customized contract training designed for business, industry, government, and nonprofit leaders. Many of the classes and programs lead to certificates and continuing education credits (CEUs) for professionals.

Length: 6 weeks


Office of Community Engagement


Credit: Certificate


Audience: Everyone