Full course description
In our fast pace world we are bombarded with messages for goods and services. It can become overwhelming to the point we block them out. This course examines advertising and marketing in our harried world. We will look at personal attributes to become more effective about creating awareness about one’s company and to grow the business. Identifying tools and resources will help to make a difference in the ability to increase effectiveness and separate one from their competitors. Lastly, blending advertising and marketing can help distinguish a company in a frenzied messaged filled society.
We will be reading “Startup Guide to Guerilla Marketing: A Simple Battle Plan for First-Time Marketers” along with additional articles. This is a foundational book in understanding alternative ways to advertise. The Guerrilla Marketing Institute is updating the book but will not be published in time for this course.
After completing the modules, you will be able to:
- Learn how to build and improve personal advertising and marketing skills.
- Identify the strengths and challenges for various types of campaigns.
- Develop an understanding for a competitors’ approach to advertising and marketing.
- Create potential strategies for advertising and marketing.
Module Topics Include
- Guerrilla Marketing Traits
- Intentional Messages
- Value of the Customer
- Effective Relationship Building
- Seven Sentence Marketing Plan
- Marketing Calendar
- Secrets of Guerrilla Marketing
- Keeping Track
Meet the Instructor
Dave Sanders has been enjoying the insurance industry and not for profit sector since 1980. He is an award winning insurance agent, sales manager and executive. He provides first hand skill development to sales people, insurance agencies, sales managers, corporations and organizations desiring process improvement, sales maximization and elimination of redundancies. Using his extensive field background, he has impacted multiple companies, agencies and organizations with his expertise in business operations, guerrilla marketing, training, curriculum development, licensing, compliance, Agribusiness, compensation, awards and recognition, sales and service.
Professional Development and Continuing Education provides next-level training designed to meet the needs of Indiana’s professionals, workforce, and employers. Programming includes professional development classes open to the public that build knowledge of new or developing fields, increase existing skills and knowledge, and allow professional students to explore new skills and career opportunities. We also produce customized contract training designed for business, industry, government, and nonprofit leaders. Many of the classes and programs lead to certificates and continuing education credits (CEUs) for professionals.