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IU Online Speaker Series



Full course description


Topic: Digital Marketing in the World of Online Education

Time/Date: Monday, May 22 from 10am-12pm ET

Presenters: The Basement
Sam Hobbs, Senior Marketing Analyst
Kendall Flynn, Account Executive
Nick Merlina, Campaign Manager
Lizzy Morehouse, Manager and Integrated Planner

Moderator: Chris Foley (OOE)

Representatives from IU’s agency of record, The Basement, will provide insight on the current and future state of digital marketing and how it can serve to benefit the online education landscape by reaching audiences at each stage of the marketing funnel. By referencing in-progress campaign efforts and market trends, the group will address the ways in which digital marketing tactics can efficiently and effectively increase exposure, engagement and ultimately—enrollment.

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