Full course description
Course summary:
Public relations has changed with the evolution of computers and the speed with which information can spread. However, the need for public relations to be clear, concise, and accurate while being completely appropriate for the situation has not changed.
In this course, you will learn how to determine the type of information required in a particular situation, ways to approach PR strategically, how to create compelling releases, and techniques for managing media relations.
Course objectives:
After completing this course, learners should be able to:
- Define knowledge and knowledge management.
- Explain the difference between explicit and tacit knowledge.
- Identify various knowledge management theoretical models.
- Explain how a properly implemented knowledge management program can improve efficiency.
- Describe the steps for employing a new knowledge management program in an organization.
- Identify the required components for implementing a knowledge management framework within an organization.
Recommended background:
No additional background knowledge or skills are required for this course.
Course topics include:
- Public Relations
- Building Your PR Plan
- Structuring Messages
- Establishing Media Guidelines
- Managing the Media
- The Sound Bite
- The Press Release
- PR and the Crisis
- Social Media and Public Relations
Elements of the course:
- Informational text
- Interactive practice activities
- Supplemental reference materials
- Final assessment
This course is self-paced, allowing learners the flexibility to complete the course as quickly or slowly as they need.
After completing all course content and activities, you will complete a final quiz to demonstrate your understanding of key course concepts. Upon successful completion of the quiz, you will be awarded a certificate of completion.
Course creators:
This course was designed and developed by the Eppley Center for Parks and Public Lands at Indiana University, using content from Velsoft.
How to access:
Upon enrolling, you will receive instructions and the link to the Canvas course. Note: When you register, you will receive an email invitation. Be sure to accept that invitation, or Canvas will not allow you to open the course modules.
Enrollees can move through content modules at their own pace within the course timeframe.